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"Kanye West announced long ago that mere hip-hop superstardom was not enough for him — he wanted to be "the number one artist in the world." So it's no surprise that his untrammeled egotism has led him well beyond the usual limits of his genre. With Kanye largely abandoning rapping in favor of digitally altered crooning, his fourth album represents a cultural high-water mark for Auto-Tune, that now ubiquitous pitch-correction technology. But Auto-Tune isn't totally to blame for 808s & Heartbreak. A bold, fascinating, foolhardy, occasionally unlistenable Kanye West record was inevitable, with or without the cyborg-soul software..."
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